News

Westley wins global recognition for its new identity

July 2021

Having refreshed the corporate image of Westley Group and its four divisions, we are delighted to announce that our new identity has won best ‘Logo Design’ at the Global ACE Awards 2021.

Based in New York, this prestigious annual event celebrates the best-of-the-best in B2B campaigns, judged by leading creatives from agencies and client organisations worldwide. Many congratulations to our marketing agency The Armstrong Partnership, who managed to win an impressive four out of five nominations on the night.

Simple yet striking, the symbol is a hidden star made from five Ws, signifying both the clients we serve, and the united businesses which each fulfil a vital role within the group.

The red ‘W’ represents our group holding company, tying the whole organisation together. With strong primary colours to reflect a ‘Best of British’ heritage, this bold icon is an indication of Westley Group’s firm customer commitment as a leading manufacturer of safety critical applications.

Complemented by clean and contemporary typography, the overall design is a memorable identity which, together with our new marketing campaign, is helping to grow visible awareness of the Westley Group brand.